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— AI infrastructure for dental clinics —

Ad spend flowing, patients not?

From ad click to check-up. An AI assistant, visual analysis and calendar — trained on your clinic's own voice.

Request a demo How it works
Within minutes ad → appointment
Higher conversion for the clinic
24/7 active assistant ready
01 · Problem

You run ads. People click. Then?

Ad spend flows. People click. But the moment a form appears, most disappear — no one wants to be phoned back hours after ticking a box.

  1. Ad click
  2. Form interest
  3. Phone call
  4. Appointment

most are lost

02 · How it works

Four steps. One flow.

  1. 01

    Ad

    The Instagram ad sends people to an AI chat, not a form.

  2. 02

    AI Chat

    Speaks in the clinic's own voice. Builds trust, hears the need.

  3. 03

    Visual Analysis

    Upload a photo or X-ray. A guidance report comes back — the clinician decides.

  4. 04

    Appointment

    A slot picked from the calendar. A confirmation SMS lands, the record opens in the CRM.

23:47 · Sunday
Hi, I'd like to have whitening done
Hi 😊 Welcome to Aslan Dental
I'm speaking on behalf of Dr. Aslan — happy to connect you to a real person any time
OK, could I get some info on whitening
Of course! I'll need to see the current colour first. A quick front-camera photo?
photo_ayse_01.jpg
VISION-V2.4 · 4.5/10
  • Colour 4.5/10 · moderate
  • Wear 2/10 · minor
  • Gums healthy

* Guidance report — clinic exam required

Does Thursday 11:00 work for you?
Perfect, I confirm ✓
✓ Appointment created · Google Calendar
📲 SMS confirmation sent · Thursday 11:00
03 · Machine learning

Visual analysis — guidance, not diagnosis.

The ML model flags specific findings on clinical photos and X-rays. The decision stays with the clinician.

crowding 6/10 gingivitis: mild tartar zone CLINICAL PHOTO · 4 FINDINGS · 87% CONF.
caries zone restoration root review PANORAMIC X-RAY · 4 FINDINGS · 92% CONF.
Clinical photo
  • Crowding severity
  • Colour & tartar assessment
  • Gum health screening
  • Invisalign suitability score
Panoramic X-ray
  • Caries location & stage
  • Bone loss detection
  • Root canal status
  • Impacted tooth analysis

All AI outputs are for guidance only — not a medical diagnosis.

Applications

The brand, in the wild — what it looks like live.

smayl's heart is the AI chat. From first contact to booking, every screen a patient touches carries the clinic's voice, trust and intelligence.

04 · Chat flow · Mobile

Not a form — a conversation. Five minutes, one flow.

Opening from an Instagram ad: not a written form, but an assistant with a pulse. Four critical moments — greeting, needs discovery, visual AI, and booking in the same flow.

14:36
Aslan Dental · smayl Replying as Dr. Aslan
Today · 14:32
Hello 😊 Welcome to Aslan Dental. How can I help you?
I'm replying on behalf of Dr. Aslan — you can switch to a real person whenever you'd like.
My teeth have lost their colour and I'd like whitening, but I'm not sure if I'm eligible
I understand. We've heard this a lot over the last two years — let's find the right option for you together.
Take a quick photo of your teeth with your front camera — the AI will give you a colour score and the right method.
14:34
AI PRE-ASSESSMENT · VISION-V2.4 87% CONFIDENCE
Colour (yellowing) 4.5/10
Crowding 2/10
Gum health Good

Orthodontics not needed — at-home whitening plus a single clinical check-up should be enough for the colour.

* This report is for guidance only — not a medical diagnosis. A clinical examination is required.

Good news 🎉 Shall we pick a day this week?
AVAILABLE SLOTS · THIS WEEK ASLAN DENTAL
Tue · 22 Apr 14:00 16:30
Thu · 24 Apr 11:00 18:00
Fri · 25 Apr 10:00 15:30
Thursday 11:00 works
  1. 01

    Opening — person, not bot

    "I speak on Dr. Aslan's behalf" — transparency + continuity. The doctor's voice, in an assistant's body.

  2. 02

    Needs discovery — one question

    No forms. The patient's own words become a structured need model.

  3. 03

    Visual AI — inside the chat

    The photo stays in the chat. The ML report comes back in the same bubble, same voice — the patient never has to go elsewhere.

  4. 04

    Booking — before chat ends

    No calendar call. Slots appear in the chat, one-tap select, SMS confirmation instantly.

  5. 05

    Medical responsibility — every report

    Every AI output carries a small but constant note: guidance, not diagnosis. Trust is built in this detail.

05 · Clinical photo AI · Detail

The patient uploads a photo, the AI returns a report.

When the clinician taps a photo in the chat summary, a detailed view opens — annotated, measured, ready for approval. The same report appears in the patient's chat, in a condensed form.

● VISION-V2.4 · 348MS · 4 FINDINGS
Colour · yellowing 4.5/10Tartar · lightMild crowdingGums: healthy
Ayşe D. · 14:34 · iPhone front camera 87% overall confidence
06 · X-ray AI · Panoramic

Catch what's missed in a panoramic — in a second.

Caries, bone loss, root canal, impacted teeth — four main findings, one upload. The clinician spends time on real decisions; scanning is the AI's job. A heat map points to findings, a side panel lists confidence and location detail.

AllCariesBoneCanalImpacted 4 findings
Critical Watch Info
07 · Clinician panel · AI personalisation

The assistant speaks in your voice.

Every clinic has its own voice. smayl's assistant learns yours from past WhatsApp messages — formal or familiar, short or detailed. One slider, instant change.

  • 47 Real conversations trained on
  • 128 Reply patterns generated
08 · Clinician panel · Live

The doctor to the patient, the system to growth.

The panel is real, everything outside it isn't abstract; every move the doctor makes is visible, every chat becomes data. Numbers grow, waits shrink — the doctor tends to the patient, the system to growth.

Clinician panel · last 7 days

  • Conversations

    127

    last 7 days

  • Photo uploads

    89

    visual analysis

  • Conversion rate

    34%

    chat → booking

  • Review score

    4.8

    Google · social

Active chats 7

  • Ayşe D. Thursday 11:00 works
    AI
  • Mehmet K. Photo uploaded · analysing
    AI
  • Seda Y. Asked about pricing — awaiting approval
    REVIEW
  • Emre T. Implant info sent
    AI

This week's conversion funnel

  • Ad impressions
    12.4K
    100%
  • Clicks
    2.7K
    22%
  • Chats started
    1.4K
    12%
  • Photos uploaded
    912
    8%
  • Appointments booked
    611
    5.5%

* This panel is an example projection from early pilot scenarios. Actual clinic metrics may vary.

09 · Post-appointment · 30 days

An appointment isn't an end — it's the start of a new conversation.

Automatic touches after the visit — moments the clinician can't attend to but the patient still waits for. Not medical: human, kind, guiding.

  1. Day 0
    Visit complete
    "Thank you for your visit today. I'm here if anything comes up 😊"
  2. +3 days
    Wellbeing check
    "Three days on from your treatment. Any sensitivity or discomfort? A short note is all we need."
  3. +7 days
    Care tips
    "Your filling has fully settled. Two weeks off extreme hot and cold is enough — the rest is up to you."
  4. +30 days
    Routine check
    "Is there a good time for your six-month check? I'll have your notes refreshed and ready."
  5. +90 days
    Review nudge
    "How was your experience? If you're happy, a short Google review takes 30 seconds 😊"
10 · Ad to visit · Flow

From a click to a visit — 7 steps.

The full patient journey. Every transition is measured, every drop examined. The brand isn't a screen — it's this whole flow.

  1. Instagram 12.4K imp.
  2. Clicks 2.7K 22%
  3. First message 1.4K · 5s 52%
  4. Photo upload 912 · 340ms 64%
  5. Calendar 793 87%
  6. Booking 611 · SMS 77%
  7. Visit 520 85%

This week: 12.4K clicks → 520 clinic visits. Conversion: 4.2%

Industry average · 0.7%

* This flow is an example projection from early pilot scenarios. Actual clinic metrics may vary.

11 · Same AI, different clinic · Voice

Two clinics, two voices — one platform.

smayl's difference: every clinic keeps its own voice. A warm family clinician and a premium aesthetic clinic, using the same model, still sound like different people. Same question → two different replies.

Aslan Dental
Warm · Family · Familiar
Question: "I'd like to have my teeth done, but I'm anxious about it."

I completely understand — many of our patients say exactly the same. Your first visit is really just a conversation — nothing has to happen until you're ready. Shall we find a time that suits you?

38 words · 9.5s read empathy: high
Aesthetic Clinic B · Istanbul
Professional · Premium · Measured
Question: "I'd like to have my teeth done, but I'm anxious about it."

This apprehension is familiar to many patients before their first visit. The first appointment is strictly a consultation; we discuss the plan together before any treatment is considered. I can suggest a time this week if you'd like.

40 words · 10.0s read empathy: measured

Same AI. Same question. A different voice — because the voice is trained by the clinic.

12 · Proof

Tested. Working.

Not vaporware. Every piece is live in production.

  • Visual analysis ML model

    tested, running

    active

  • Agentic WhatsApp

    talking to people

    live

  • Google Calendar integration

    creating appointments

    active

  • Content & ad system

    running

    live

Live in a week.

14 · About

Where smayl comes from.

smayl is the work of a small team with eleven years in health technology. A discipline brought from digital twin systems at Fjordland Group in New Zealand and the EUAI House AI prototype studio in Istanbul. Two different geographies of health tech, converging on a single dental platform.

Our goal: redesign the ad-to-patient transition for dental clinics in Turkey. First 100, then 1,000.

Read our story
13 · Team

Not an agency, a team.

Behind smayl is a small but committed group that has been building health tech between New Zealand and Turkey for the past eleven years. Not short-term consulting — the founding team.

  • Uğur İnal

    Founder · Strategy & AI Architecture

    Eleven years of NZ–TR business development. Digital-twin systems with Fjordland, prototype studio EUAI House in Istanbul. Strategic and technical direction for smayl.

    LinkedIn

  • Dr. Gazanfer Gür

    Clinical Advisor · Dental Expertise

    Faculty of Dentistry, Muğla Sıtkı Koçman University. Clinical validation, Turkish market context and the medical-ethics frame holding this team together.

    LinkedIn

  • Eda Güngör

    Lead AI Engineer

    Live AI systems and multi-agent orchestration. The engineering behind the WhatsApp Business pipeline and the visual analysis model.

    LinkedIn

  • Erguder Demir

    Project & Delivery

    Sprint discipline and delivery coordination. 20+ health-tech projects shipped on time under his watch.

    LinkedIn
15 · Integrations

Speaks the systems you already trust.

smayl sits on top of familiar tools — no new SaaS stack to adopt. The calendar, ad platform and messaging channel you already use stay exactly where they are.

  • WhatsApp Business API Messaging
  • Google Calendar Scheduling · booking
  • Meta Ads Instagram · Facebook
  • Anthropic Claude AI engine
  • Instagram Graph API DM & reels management
  • PayTR Payment & reminders
  • UK GDPR · EU GDPR compliant processing
  • KVKK compliant · VERBIS registration in progress
  • EU AI Act · preparing for August 2026

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