The smayl story
Founder Uğur İnal's account of how smayl came to be — a two-year story.
The start: a gap I saw in a clinic
I started building smayl in my head two years ago, in a conversation with a clinic owner. "We spend tens of thousands of lira on ads every month. We get clicks. We don't get appointments," she said. This wasn't a routine marketing complaint — it was a system failure. Fill out a form, wait to be called, forget about it. The same loss scenario was repeating across 30,000+ dental clinics in Turkey.
Why me, why now
I spent two years on dentistry because my background fit this kind of system. In New Zealand I designed digital twins for Fjordland Group's land-based salmon farms — I learned how real-time data accelerates human decisions. In Istanbul I founded EUAI House and shipped over 40 AI systems to production. But the pattern was always the same: AI wasn't replacing people — it was extending them. What makes dentistry different: clinical validation, KVKK, patient trust, medical responsibility. Not a "smart bot," but an assistant that speaks in the clinician's voice and flags every AI output as guidance, not diagnosis.
The team
I couldn't do this alone. Dr. Gazanfer Gür (Faculty of Dentistry, Muğla Sıtkı Koçman University) is the backbone of our clinical validation and medical-ethics frame. Eda Güngör is the lead engineer behind the WhatsApp pipeline and visual analysis model. Erguder Demir holds the delivery discipline — he's shipped 20+ health-tech projects on time. The four of us work out of Muğla Teknopark, split between New Zealand and Turkey. We're not an agency. We're a founding team — we don't deliver and disappear. We stay for two years.
Direction
Our goal is to be live in 100 dental clinics across Turkey in 2026, and cross 1,000 by 2027. Then to carry the same infrastructure, with the same discipline, into adjacent health verticals — orthodontics, aesthetics, dermatology. Everything you read on this site goes beyond a slogan: turning an ad click into a clinic visit isn't just a technology problem — it's about people, systems, and responsibility. smayl brings the three together.